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Case: Belsimpel.nl

How Belsimpel.nl became a market leader using Gomibo’s omnichannel software.

Belsimpel has grown to become the mobile phone market leader in The Netherlands. They achieved this by selling mobile phones, contracts and a combination of both, generating a yearly revenue of €450+ million while employing only 125 operational FTE. This growth was made possible by the hyper-efficiency which is embedded in the Gomibo software. The software implementation increased sales by utilizing the powerful comparison tool, conversion rate tools, and continuous software improvements by A/B testing.

While the sales were increasing for Belsimpel, the support it had to offer to its customers actually decreased because of the extensive self-service possibilities. The combination of these factors made Belsimpel the biggest player in The Netherlands and made them decide to expand their operations across the borders to the whole of Europe.

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How Gomibo helps Belsimpel

Gomibo provided an omnichannel solution to Gomibo to help them manage high volumes efficiently. The software integrated various channels like their website, app, self-service, contact centers, and physical stores, providing a seamless customer journey and a comparison tool with more than 20 million possible product and contract combinations. Despite significant traffic and high sales volume, the software ensured nearly 100% website uptime and surpassed competitors in loading speeds.

The solution emphasized hyper-efficiency through high conversion rates, continuous software improvements via A/B testing, and focus on enhancing metrics such as NPS, conversion rate, and ARPU, while reducing churn and costs.

The Gomibo software also facilitated seamless integration with 19 different telcos, including big players like VodafoneZiggo, T-Mobile, and KPN, to efficiently manage their diverse product range and contracts. The successful implementation resulted in high customer satisfaction and an exceptional rating of 9.4 out of 10. Consequently, Gomibo's omnichannel software has been pivotal to Belsimpel's remarkable growth, expansion, and annual revenues exceeding €450 million.

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